5 Ways to Get More Instagram Story Views in 2023

 

5 Ways to Get More Instagram Story Views in 2023

With over half a billion people watching stories on the daily, focusing your marketing efforts on an effective Instagram Stories strategy can seriously pay off. In this blog post, we're sharing our top five ways to rack up engagement and ultimately get more views on your Stories.

How to Get More Instagram Story Views

Here are five ways to increase your Instagram Stories views:

1.      Add an Engagement-driving Sticker

2.      Include an Extra Story at the End

3.      Share Exclusive Content

4.      Tap Into Instagram's Close Friends

5.      Be Consistent

 

Tactic #1: Add an Engagement-driving Sticker to Your First Story

One of the quickest ways to boost your stories' views is by adding an engagement-driving sticker (such as a poll, emoji slider, or quiz) to the very first story you share: This will encourage engagement on your stories right off the bat, which is a major nudge to the Instagram algorithm.

The more clicks and engagements your stories receive, the more Instagram will bump your stories to the front of the queue.

Tactic #2: Include an Extra Story at the End of the Day

·         This tried-and-tested tip comes straight from Later’s Social Content Lead, Lindsay Ashcraft.  

·         “Adding a new story at hour 22-23, right before the rest of our stories expire, gives all of them an extra boost in views.” 

·         We’re not entirely sure why this works so well — but trust us, it does.

·         And using Later makes it easy to schedule Instagram Stories at the times that'll drive engagement.

·         Later’s social team has also experimented with taking a short hiatus to see if this had any impact on story views. 

 

Tactic #3: Share Exclusive Content on Stories

·         It may be an age-old marketing tactic, but sharing exclusive content is a bonafide way to increase your views — especially if it’s something useful or interesting to your community.

·         For brands, this could be an exclusive 24-hour discount code. For creators, it could be a personal story, a tutorial, or a point of view you’ve never shared before: The short-lived nature of stories is great for creating buzz — especially when paired with a feed post caption that encourages viewers to head to your stories to find out more. 

Tactic #4: Tap Into Instagram’s Close Friends Feature

·         This little-known hack can be a real game-changer for increasing Instagram Stories views.

You may have noticed that when someone adds you to their Close Friends list, you’ll see their stories closer to the front of your feed with a bright green border. 

·         This is because Instagram prioritizes content from “close connections.”

·         Admittedly, adding all of your followers to a Close Friends list isn’t a viable tactic — but it is a great way to share important information to the most engaged members of your community. 

·         This could be anyone — from brand ambassadors to repeat customers. 

Tactic #5: Be Consistent

·         Being consistent is one of the best ways to continue to get views on your Instagram Stories, drive sales, and increase engagement.

·         But posting daily Instagram Stories can be challenging — whether it's choosing what to post, finding the time to create content, or forgetting to post altogether. By bulk uploading and storyboarding your content in advance, you can make sure you're hitting your content pillars, being strategic, and posting consistently.