Do You Need an Instagram Threads Strategy?

 

Do You Need an Instagram Threads Strategy?

There’s a new social media app in town: Instagram Threads. Owned and operated by Meta, the platform is reminiscent of the early days of Twitter. And in true internet fashion, Threads is already stirring up conversations amongst social marketers, creators, and business owners alike. Threads on threads are asking how to use the app, what they should post, and how (and if) they should incorporate Threads into their social strategy.

Instagram Threads Strategy: 3 Tips to Get Started 

Ready to navigate the world of Instagram Threads? Here are three tips to get you started:

1.     Experiment and Explore the App

2.     Connect With Your Community

3.     Take Your Time

 

Tip #1: Experiment and Explore the App

Threads is new for everyone — we're (all 30M of us) learning together. So, downloading the app to discover what's in store is the first step. At this stage, it’s all about being an early adopter, scrolling, and getting to know the interface. Take a look at how brands like Glossier and Complex are jumping on and having fun:  With how new Threads is, it’s an exciting opportunity to experiment and test new ideas. According to Christine, the Threads algorithm, “seems very quick to pick up on what you’re interested in.” So, if you’re looking to connect with like-minded people, be sure to interact and engage with relevant accounts to see more of their content on your Threads feed.

Tip #2: Connect With Your Community 

·        Consider Threads another way to connect and engage with your community. 

·        Due to the nature of the app, there’s a high chance your Instagram followers will cross over to follow you on Threads too. 

·        So, you can start connecting with them right away.

Tip #3: Take Your Time

·        Three words: don’t overthink it.

·        For now, set up your Threads profile so users can easily follow you, and then post when you're ready.

·        Remember, there’s no pressure to share the right content or have a Threads strategy set in stone — especially if you're at capacity managing other business-as-usual platforms (or feeling overwhelmed!).

·        In these early stages, you can expect to see new feature updates and rollouts in the coming months, weeks, and even days.